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Coo MVP

Coo is a new mobile app with the goal of helping users buy + sell secondhand clothes locally without shipping fees. 

 

As the founding designer, I led the design of the branding & mobile UI/UX from 0->1. We went live on the iOS App Store in 2024 with 100+ monthly active users and 200+ listings.

PROJECT OVERVIEW

Timeline

  • March 2024 - May 2024: MVP development + launch​​

  • May 2024 - Present: Ongoing iteration​

Responsibilities

  • Competitor UX audit

  • Brand design

  • User experience design

  • User interface design

Team

  • Founding designer

  • Product manager / software engineer

  • Software engineer

UI FLOWS

Key Features

Search & filter listings

  • Set location + distance to filter listings within a set radius

  • Filter listings by brand, department, category, size, & condition

  • Search listings using key words in the search bar

Buy neighbors' clothes

  • View listing details to learn more about the item

  • Message seller to complete transaction in person

  • View seller's approximate location + profile

Sell your old clothes

  • Upload listings with a quick, frictionless experience

  • View and edit your active listings

  • Receive messages from interested buyers

UI DESIGN

Wireframe iteration

Low fidelity

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Mid fidelity

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Hi fidelity

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BRANDING

Style guide

Typography

Type.png

Color

UI Colors.png
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